Inappropriate versus bad
When I first wrote this section, I just labeled this sort of strategy as “bad.” The challenge with that term is that the same strategy might well be very effective in a different set of circumstances. For example, if Digg had been a three person company with no revenue, rewriting from scratch could have the right decision!
As a result, I’ve tried to prefer the term “inappropriate” rather than “bad” to avoid getting caught up on whether a given approach might work in other circumstances. Every approach undoubtedly works in some organization.