if you just want to write something that is going to help advance your career, you should really focus on writing two or three really good things and spend a ton of time drafting, revising, getting feedback. You just focus on making one great artifact or two or three great artifacts. You don’t need to create a long-running blog where you publish every week. There’s really no need to do that if your goal is just to create some artifacts that show you’re a deep thinker, that help position you in the industry.