8 -STICK TO YOUR GUNS
Talking of direct… Back in 2011 Mark went to Berlin to tell the major group of German furniture dealers that they would no longer be able to buy Vitsœ furniture from 1 January 2013. He says “You could have heard a pin drop. With one stroke Vitsœ cut away 85 dealers. Vitsœ became smaller. But better. That demands bravery – and the renunciation of greed.”
The team don’t just plan for the next quarter or even the next 5 years. They look 60 years ahead. Imagine how you’d run a business if you thought the same way.