as things grow, this lead to two problems:

1. Re-inventing Redux. And often times falling into the many problems we defined before. And either not solving them, or solving them poorly compared to a library dedicated to solving those specific edge cases. Leading many feeling the need to the promote the idea that React context has nothing to do with state management.

2. Optimizing runtime performance. The other core problem is optimizing re-renders. Which can be difficult to get right as things scale when using native context.